About Us

Welcome to Presidents Marketing and Consulting.

My name is Sarah Rushton, and I founded this company to address the lack of easily accessible and affordable marketing and business development training in the home health and hospice industry, particularly for sales leaders. With over 15 years of experience in this sector, I am dedicated to helping businesses like yours reach their full potential.

My journey started as a sales representative in the field, where I concentrated on fostering relationships and educating referral sources about home health and hospice services. I swiftly transitioned into sales leadership, where I developed and coached successful sales teams using consultative sales methods and strategies. Over the years, I have also expanded my expertise in the operational aspects of the industry, taking on roles such as Administrator, Owner, and Equity Partner. These positions provided me with comprehensive insights into the workings of new startup agencies, culture and change management during mergers and acquisitions, preparation for agency sales, and the empowerment of sales and operational teams to contribute to the company's growth. A recurring challenge I've encountered across various roles has been the gaps in internal communication, customer service, culture, and training, which can lead to an agency's repeated failures.

At Presidents Marketing and Consulting, we adopt a customized approach. I engage closely with our clients to grasp their specific challenges and opportunities, devising strategies that are not only innovative but also practical and executable.

Whether you aim to ready your company for sale, boost your business development initiatives, organize your operations training, seek market analysis or due diligence for acquisition, or require a comprehensive company gap analysis, my goal is to equip your business with the insights and tools necessary for enduring success.